Top Secret – How The Penny Hoarder Blog Makes $37 Million a Year, Led By a Man Who Can’t Write!
The Penny Hoarder is famous for helping millions to learn how to make money online, save money and work from home. When it comes to sharing unique insider secrets of money and writing, there are more secrets about the Penny Hoarder than you know! The PennyHoarder, with CEO Kyle Taylor is one of many who started successful blogs, bought web hosting plans from WordPress hosts like Bluehost and made millions of dollars! Below, we’ll give you the scoop on this almost rags-to-riches story.
The Penny Hoarder
Today, ThePenny Hoarder’s rags-to-riches story will be told in ways that will inspire you to start your own blog or online business.
First of all, are you a terrible writer? Are you “a slow writer”?
If you’re a great writer, that’s fine. But if you’re a horrible writer, then maybe you should start thanking your God because you could simply start a blog and make millions! …lol. Work at Home Jobs require good quality computers and digital tools to get the job done. Head over here to check out available computer options for your work at home career.
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The Penny Hoarder – From Humble Beginnings
This is exactly what Kyle Taylor, the founder of ThePennyHoarder.com did. Kyle sucks at writing. He personally admits to being “a slow writer”. Seriously.
But today, The Penny Hoarder is one of America’s most adored personal finance blogs and at just around 30-years of age, Kyle Taylor is a multimillionaire. How the heck did he do it?!! Hint: he used the best laptop.
Well, if this story already inspires you, then maybe today is the day you want to make that move and start that blog you’ve always dreamed of. Or start that online business. There’s plenty of help out there for you. For example, you could save 50% on web hosting. If starting a blog is not for you, then maybe proofreading jobs from home, Pinterest virtual assistant jobs and affiliate marketing could work for you.
In this post, I will reveal top secrets about;
- How much The Penny Hoarder and Kyle Taylor made in 2016
- How much The Penny Hoarder and Kyle Taylor will make in 2017
- The top secret methods they use to make millions
- How Google almost gave Kyle Taylor a heart attack
- And how you can also learn lessons from this and make money online
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The Penny Hoarder
Stressed out and underwater up to his eyeballs with massive college and credit card debt, Kyle Taylor started the Penny Hoarder in 2010 as a therapy or escape from his money troubles.
Today, ThePennyHoarder.com gets about 14 million unique visitors per month. Inc Magazine has been watching. In 2017, Inc. 5000 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S. for the second consecutive year, and #25 on the overall list of the fastest-growing private companies in America.
In 2016, Kyle Taylor and The Penny Hoarder made more than $20 million. For Kyle, debt therapy blogging is long over.
In an exclusive interview with Mixergy, Kyle simply admits that he is “a slow writer”. He sucks at writing. Period.
But how could a man who sucks at writing build a simple blog into a multimillion dollar media leader? How We Make Money Online went to town and cyberspace to dig a little deeper for answers.
The Penny Hoarder: Personal Finance Blog Born Out of Debt Pain
While still in college, young Kyle Taylor started his first blog in 2010 on Google BlogSpot (Google Blogger), a blogging platform that’s free for all, even today. Back then, his $50,000 student and credit card debt heavily weighed on him. In his own words, he had a “spending problem” and “an income problem”.
So he started blogging anonymously as a way of getting relief from his debt problems. It was also another way of sharing money tips with other people. It made him feel better. And he also learned a few tricks.
In those days, the young millennial was filled with so much testosterone. He wrote weird blog posts like “How to Make Money by Selling Your Hair”.
Even today, as a multimillionaire, the lion has still not lost his spots; The Penny Hoarder still today writes on topics as weird as How People Sell Pints of Their Blood to Make Money and Pay Their Rent!
Desperate for cash, his first income relief came in a form of check for about $100. That was around 2011 and the check came from Google Ad Sense.
In 2012, he made $20,000. At this time, Kyle was still working full time. And in 2013, he hit 6-figure income. Life began to get better as the pain of debt began to ease.
Even around this time, penny-pinching Kyle was still essentially writing all by himself, with probably a little help from temporary freelancers here and there.
The Penny Hoarder: How Kyle Taylor and The Penny Hoarder Finally Took Off
Before 2015, a critical look at The Penny Hoarder’s web traffic numbers showed that even though things didn’t look that bad, still the site was struggling and stalling.
An analysis by How We Make Money Online shows that The Penny Hoarder website actually began to really take off in 2015. And what’s the secret behind that? The secret is the hiring of Alexis Grant, who is now the Executive Editor of The Penny Hoarder.
Bringing onboard Alexis Grant as employee #2 was probably the greatest move Kyle Taylor made. Before the entry of Alexis, Kyle was essentially running the The Penny Hoarder as a one-man army aided by some freelancer lieutenants.
Alexis would most likely have done much of the heavy lifting in terms of writing and editing. Real turnaround for the Penny Hoarder began here.
And take off they did. A look at the 2015 web traffic chart of The Penny Hoarder shows that around the time of the hiring of Alexis Grant, their web traffic began to spike up dramatically. They began growing off the chart! Web traffic began to explode to the north side.
At this time with Kyle and Alexis working together brilliantly, The Penny Hoarder began making money hand over fist. In 2015, The Penny Hoarder made more than $7.5 million.
Penny pinching days were finally over. For young Kyle who once interviewed to become a Secret Service Driver, the sun was beginning to rise. Ha!
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The Penny Hoarder Made $37 million in 2017, and will make over $40 million in 2018!
In 2016, The Penny Hoarder made more than $20 million in revenue. By banking over $20 million in revenue, Kyle Taylor and the Penny Hoarder just about tripled their 2015 revenue of $7.5 million.
Again, a critical look at their web traffic by How We Make Money Online indicates that between end of 2016 and the summer of 2017, The Penny Hoarder probably saw its biggest, sharpest growth in web traffic.
Their site traffic spiked dramatically from about 15 million unique visitors to about 20 million unique visitors a month. These were The Penny Hoarder’s finest hours, so far.
With that dramatic traffic growth in mind, the Penny Hoarder should at least double their revenue to about $40 million in 2017. (Remember, they tripled revenue in 2016). The Penny Hoarder is much more likely to bag between $40 million and $50 million revenue in 2017.
Just to be conservative, How We Make Money Online concludes that The Penny Hoarder will make at least $30 million in 2017.
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How The Penny Hoarder and Kyle Taylor Make Their Money
According to Kyle Taylor, the Penny Hoarder makes about 95% of their money from “performance marketing”. That’s another fine term for affiliate marketing or fees from referrals. The Penny Hoarder still to this day makes nearly all of their revenue from affiliate marketing. Period.
Some of the biggest affiliate partners of The Penny Hoarder include Swagbucks, UBER, Amazon, Care.com, InBoxDollar, AirBNB, Credit Sesame and many others.
Is Kyle Taylor Really Terrible at Writing?
Kyle personally admits to being “a slow writer”. These are his own words. In other words, he sucks at writing. Really?
Make no mistake about this: Kyle Taylor, the founder of The Penny Hoarder may suck at writing, as in writing a book or writing a newspaper article. But one thing is for sure: Kyle Taylor is a genius at writing blog posts that quickly catch people’s attention and keep them coming back to the Penny Hoarder website over and over again!
Ultimately, and ironically, that makes Kyle Taylor a genius writer! Hahaha!!!
How Google Almost gave Him a Heart Attack.
In 2012, Kyle Taylor, the young rookie entrepreneur, had his first business life and death baptism of fire when Google Ad Sense suddenly shut him down! Google totally blacked him out and stopped advertising on his website. Google almost gave him a heart attack. This is because, the $2000 monthly ad revenue his rent money. Forget recovery. How was he going to survive?!
To this day, Kyle Taylor still doesn’t understand why Google knocked him out.
The Penny Hoarder’s Aha! Moment
Kyle Taylor finally had his Aha! moment when billionare Oprah Winfrey’s company contacted him. As he recalls, those were some of his proudest moments. Penny pinching days were now history as young Kyle Taylor began to rub shoulders with best, the brightest and the richest.
So Kyle may be too humble and modest when he calls himself “a slow writer”. In all of the above analysis, it’s clear that Kyle Taylor may not suck at writing, after all. In fact, he is a genius writer who has a eye for interesting stories that can get readers hooked for life.
And if you thought you were a slow writer, you may well be another Kyle Taylor in waiting. It’s time to start that blog or online business.
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Kyle is now the sole majority owner of The Penny Hoarder. He is a multimillionaire and still around 30 years of age. Genius.
For young Kyle Taylor and The Penny Hoarder, the sun will continue to shine. But one thing is for sure: even though he is a multimillionaire, you can bet that Kyle Taylor will continue to pinch and hoard his pennies! After all, he’s the Penny Hoarder!
Updated: 2019 update…. here is a confirmation from The Penny Hoarder…
” Fast forward to 2018, and The Penny Hoarder has transformed into a media company. Taylor’s no longer a blogger. He’s the CEO of a company that employs more than 100 employees. In 2017, The Penny Hoarder brought in more than $37 million in revenue.” (Source: The Penny Hoarder)
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Install. That’s exactly how I started my own blog: 
