This would be by adding new content that improves the overall structure and information on the page. Whether it’s a new sentence, paragraph or entirely new section.
But I don’t recommend you just do that. Simply because all links have to be approved by moderators. So if a page suddenly has five new links all pointing to one page, there’s a good chance you’re going to get caught out.
Instead you should go in and do your duty as a good Wikipedia citizen and update content, repair broken links and add new findings where possible.
Then if your article happens to be one of the ones included then that’s a good result for everyone involved.
Link Building Tips #4:The Sweet Spot: Putting All Of These Opportunities Together
If you combine the dead link, broken link and unique link opportunities you have a flexible, easy to manage Wikipedia backlink building strategy.
The Wikipedia Moderators are just crying out for you to come in and improve that page. And, well…sprinkle it with a few links for your time.
If you’re running a language learning blog, for example, you could come in and create this page newly. Finding all of the resources you need to turn this page into an encyclopedia page.
You could even rework the content you’ve written afterward to create a blog post for your own blog, hitting two birds with one stone.
In this section let’s look at how you can capitalize here and generate some wonderful backlinks for your site.
Creating And Preparing Your Wikipedia Account
Anyone can create a Wikipedia account – it is 100% free.
Just click on Create Account in the top right corner of the site:
Once you have created your account I recommend going into this article you’ve found and adding citations, cleaning up dead links and using other people’s sites and content. (Feel free to use my blog to update articles – contact me if you do).
Let’s say you’re aiming for a 70-80% clean up of the page, leaving just enough room to add details from your site in there.
Once those changes are approved, you’re now ready to drop a link to your site on your target Wikipedia article.
Link Building Tips #10: Things To Consider Before You Add Your Links
Before we start editing Wikipedia and updating it with our citation/link fix there are a couple of things to think about.
First of all when you submit the edit, it will need to pass human moderation so you have to take that into consideration.
If you’re just throwing out a link to a site with poor quality content that has nothing to do with the required citation or dead link fix it is not going to get approved.
So if you don’t have relevant content on your site to use as a citation/reference already then put some time and effort into creating it.
Basically just because you have a blog post about learning Chinese, it doesn’t mean you get to drop it anywhere.
Link Building Tips #11: Editing An Article To Insert Your Wikipedia Backlink
Editing an article on Wikipedia is super easy, just find what you want to edit and click on the edit link.
Once you have done that you will be taken to the Wikipedia editor.
Make sure you are logged into your account then fix the dead link or add your citation as required:
Once you have done that preview the changes and make sure everything is working ok.
If you are happy with it fill out the edit summary with your changes and click on save page:
Now just sit back and wait to see if your change is approved! If you spent time creating your account with a bit of history you won’t have a problem here.
Finding these links is super easy, you can either do it through Google searches looking for dead links or using the WikiGrabber tool.
Having a tool like Ahrefs, SEMRush or SERPed allows you to find the broken links on other sites that were also pointing to that article. You can then contact the webmaster to add your content in it’s place.
Link Building Tips: Bonus– to create unique links you need to have your own Wikipedia account to add them in. But remember to be a good citizen and not just spam your own links in there. Add one of your own links for every 10 or 12 you include in a page.